Baldwin develops software that becomes yours.

Three things we do

We are a software studio with offices in Ghent and Cluj. We build platforms, sites and shops for companies that need more than an off-the-shelf product. And because we have built and still run three software platforms of our own, we look at software as a user, not just as a vendor.

Design sits in everything we build. Not as a separate service, but as part of the product.

Why we are not a typical agency

We don’t rely on project work alone. That gives us the freedom to be selective: we don’t have to take on every project, and we can focus on work where we can make a real contribution.

At the same time, we have built up a level of experience that a typical project agency rarely has. We know what happens after software goes live. We’ve seen how technical decisions hold up over time, where maintenance becomes costly, what users keep asking for, and which shortcuts eventually come back to bite.

With Lochting, Medipim and Medimapper, we build and run our own products too. We don’t just deliver software — we have to live with it for years.

That shapes how we build: less focus on shipping as much as possible, more on what actually holds up over time.

Why Baldwin is the longer version.

What that looks like in practice

• Almost 15 years of building.We have been here since 2012 — long enough to watch technologies come and go, and to maintain what we built years ago ourselves.
• 29 experienced people in Ghent and Cluj.Engineering happens in both cities. Mostly senior profiles: many colleagues have been with Baldwin for years, and those who are new tend to arrive with plenty of experience already. Ghent and Cluj
• More than 200 live Hyvä shops.They run through our own platform. That is how we know Magento not only project by project, but at scale. Magento and Hyvä
• Clients who stay.A large share have worked with us for more than five years. Not in maintenance mode, but still shipping in two-week sprints. Clients
• Transparent pricing.Our rates and starting prices are clearly listed online. Pricing

Where we are most at home

Where you start

We start with a conversation to get clear on what you need. If the brief is clear enough, we can go straight to a proposal.

If too much is still open — functionally, technically or in scope — we would rather start with a discovery. That way the right choices get made before we start building. How we work

Your first conversation usually takes about an hour, with someone who understands the work and can stay involved throughout the project. Contact

The questions we usually get first

What does it cost? Our hourly rate is €95. A WordPress site starts from €5,000, a Magento shop with Hyvä from €7,500. What it becomes in your case depends mostly on integrations and custom work. Pricing

Who owns the code afterwards? The code is yours, even if you later choose to work with someone else. Ownership and continuity

What happens after launch? That’s usually when the long-term work begins: improving performance, maintaining security, handling upgrades, and building new functionality. Growth

Every page above ends with the questions that belong there. Contact gets you to a person.

Who should not hire us

We are first and foremost a software studio. UX, design and marketing are part of what we do, but they are not our core business.

If what you mainly need is a branding agency, someone to produce your content or someone to run your social media, there are better options. We are at our best when something needs to be built: a platform, a website, a shop or a tool that holds up technically and makes a real difference to the business.

What we cannot prove sits on What we can prove. That is a page most studios would not publish.