A B2B shop is rarely a B2C shop with a login on it.<\/p>\n
Every customer has their own prices. Some customers may only see part of the assortment. Someone has to approve orders. Credit limits and payment terms come from the ERP. And the person who orders is often not the one who decides or pays.<\/p>\n
We build B2B commerce on Magento 2 with Hyv\u00e4<\/strong>, connected to the systems those agreements already live in. This page is about what we build technically; B2B trade<\/a> is about the business case behind it.<\/p>\n In B2B the truth usually does not sit in the shop. Your ERP knows who the customer is, which prices you agreed, which payment terms apply, what their credit limit is, which products are available, and sometimes even which warehouse they ship from.<\/p>\n We do not want to maintain that information by hand a second time in Magento. The shop becomes the usable layer on top of your existing business logic.<\/p>\n The ERP keeps knowing what is true. The shop makes sure your customer can work with it.<\/strong><\/p>\n A good B2B shop looks different for every customer.<\/p>\n Those are not exceptions we build around a normal shop. They are the starting point.<\/p>\n A consumer likes discovering new products. A professional buyer wants to reorder the same forty items and get on with their day<\/strong>. That’s why we design B2B commerce differently.<\/p>\n Order history. Favourites. Saved order lists. Bulk entry by article number or SKU. A previous order back into the basket. Fast search. Changing large quantities without opening twenty product pages.<\/p>\n A good product page is useful in B2B. Taking thirty seconds out of a recurring order is usually worth more.<\/strong><\/p>\n A consumer finds it annoying when an order arrives later. For a professional customer, a wrong stock indication can mean work or production stops.<\/p>\n We do not only look at in stock \/ out of stock<\/em>. Which stock is sellable? From which warehouse? What is on its way? Can an order be delivered partially? When does the rest arrive? Can a supplier ship directly?<\/p>\n How much of that you need differs per company. But the shop should not start guessing when another system knows the real answer.<\/p>\n Some large customers do not want to log in at all. They order from their own procurement environment. That’s why B2B commerce can also mean we provide punch-out, EDI, APIs or file exchange<\/strong>.<\/p>\n The Magento shop is then not your only interface. It becomes part of a larger ordering platform that supports different ways of ordering. Integrations<\/a> goes deeper into how we build those connections.<\/p>\n There are good off-the-shelf B2B portals. They connect to your ERP, take over your contract prices, go live in weeks and you pay per month. That is a real offer, and it is actively sold against us: this way you do not have to build an expensive, complex custom B2B portal<\/em>.<\/p>\n For some companies that is exactly what they need, and then they are faster and cheaper than what we can build. We would rather raise that ourselves than have you discover it after you have signed with us.<\/p>\n Buy an existing product when<\/strong> you mainly need a digital ordering portal next to your ERP, your price and order rules fit inside that product, and you want little of your own functionality. Custom B2B commerce gets more interesting once the standard starts to pinch.<\/p>\n That last point matters to us. A SaaS B2B portal you rent, and that has advantages: the vendor manages the technology and you start quickly.<\/p>\n With Magento you take more responsibility and get more control. The code is accessible. You choose your infrastructure. You build functionality that fits your business. You can change development partner. And you are not fully tied to the roadmap or pricing structure of one vendor.<\/p>\n For a simple ordering portal that does not have to be decisive. But when your digital ordering environment becomes a strategic part of the relationship with your customers<\/strong>, it is a relevant trade-off.<\/p>\n Start with what works. Build what’s missing. Own what matters.<\/strong><\/p>\n Magento already has many of the structures B2B needs in its foundation: customers, customer groups, catalogues, prices, orders, accounts and multiple storefronts. On top of that we build what is specific to your business and connect it to your ERP and other systems.<\/p>\n For the front end we use Hyv\u00e4<\/strong>. Performance weighs at least as heavily in B2B as in B2C, but for a different reason: a professional customer may use your shop every week, and every slow search, extra click or waiting page repeats itself hundreds of times a year.<\/p>\n Speed here is not only conversion. It is productivity.<\/strong> Magento and Hyv\u00e4<\/a> explains why we chose that combination.<\/p>\n A B2B shop can be technically perfect and still worthless if prices, stock and customers are wrong. That’s why on many B2B projects a large part of the work goes into the ERP integration.<\/p>\n We decide where the source of truth sits, how data synchronises, what has to be real time and what does not, and what happens when a system is temporarily unreachable.<\/p>\n We have experience with ERPs such as Exact, Odoo, Microsoft Dynamics, SAP, Venice and Adfinity<\/strong>, with CRMs such as Teamleader, and with various sector-specific and home-grown systems. Integrations<\/a> goes deeper into that.<\/p>\n Above is what AI does to our hours. It can also become part of your B2B processes: processing orders from documents, finding products from a description, classifying large catalogues, helping customers find the right equivalent, supporting internal sales teams.<\/p>\n Not every problem needs AI. But especially in B2B we see processes that were too specific to automate for years and now do become economically interesting. Sometimes such a solution belongs in the shop, sometimes a Tiny products<\/a> approach is far more logical.<\/p>\n A B2B commerce project typically starts from around \u20ac15,000<\/strong>: roughly double the \u20ac7,500 a standalone shop starts at, because the ERP connection is the core of the work here.<\/p>\n What it becomes above that depends mainly on the ERP integration, pricing logic, account structures, catalogue, approval flows, migration and any punch-out or EDI connections. A relatively simple ordering portal is something else than an international B2B platform with different customer types and sales models.<\/p>\n We work at \u20ac95 an hour<\/strong> and invoice monthly according to progress. Hosting and third-party software you take out directly with the supplier where possible. On top of that comes the SLA, from 40 hours a year as on every Magento shop we build. Pricing<\/a> gives the full picture.<\/p>\n A first usable B2B shop can take shape within a few weeks<\/strong> when scope and integrations are clear. Usually a B2B project sits at the top of our shop range: count on 8 to 12 weeks<\/strong>. More complex ERP integrations, migrations, pricing logic and approval flows take more time.<\/p>\n In B2B we therefore want to work early with your ERP, real customer data and real prices. That tells us far more than a long list of requirements.<\/p>\n B2B commerce changes with your business. New customer groups. Different price agreements. Extra countries. New warehouses. An ERP upgrade. A large customer asking for punch-out.<\/p>\n We combine technical maintenance through an SLA, from 40 hours a year, with further development when it is needed. We keep maintaining Magento, Hyv\u00e4, PHP and modules; new functionality we build in sprints when there is a business case for it.<\/p>\n Can every customer see their own contract prices?<\/strong> Yes. We pull those from the ERP where possible so nobody has to maintain prices in two places.<\/p>\n Can different people from the same customer have an account?<\/strong> Yes. We set up company accounts with multiple users, roles, rights and, where needed, approval flows.<\/p>\n Can customers reorder quickly?<\/strong> Yes. Order history, order lists, favourites, bulk entry and repeating previous orders are typical B2B features.<\/p>\n Do you support punch-out and EDI?<\/strong> Yes, when the systems on the other side support it. For large customers, ordering from their own procurement environment can matter more than the shop itself.<\/p>\n Can the shop take credit limits and payment terms into account?<\/strong> Yes. We preferably pull that information from the ERP and use it during the ordering process, blocked accounts included.<\/p>\n Why don’t we just buy an existing B2B portal?<\/strong> Sometimes you should. A standard product is often better when you mainly need online ordering and contract prices. Custom gets more interesting when your processes, integrations or customer experience become specific or strategic. And it is not all or nothing: we build on Magento, we fill Magento with a tiny product where it pinches, or we build a platform. Those three routes are above.<\/p>\n Why Magento for B2B?<\/strong> Because Magento combines strong commerce foundations with the freedom to build your own price, account and order processes and to integrate deeply with other systems.<\/p>\n What does a B2B shop cost?<\/strong> Typically from around \u20ac15,000, roughly double a standalone shop. ERP integration, pricing logic, account structures and specific order processes determine how far the project goes above that. Pricing<\/a><\/p>\n How do we justify the investment?<\/strong> Do not only look at extra online revenue. Fewer orders by mail and phone, less manual entry, fewer errors and less time per order usually weigh just as heavily. B2B trade<\/a> goes deeper into that business case.<\/p>\n<\/div>\nYour ERP knows the customer. The shop has to know it too.<\/h2>\n
Every customer their own shop<\/h2>\n
B2B customers mostly want to be done quickly<\/h2>\n
![\"Two](\"https:\/\/wp-demo.hp002.baldwin.be\/app\/uploads\/2026\/08\/b2b-snel-herbestellen-illustratie-warm.webp\")
<\/figure>\nStock has to be reliable<\/h2>\n
Not every customer wants to use your shop<\/h2>\n
First the question: should you build this yourself?<\/h2>\n
When building it yourself gets more interesting<\/h2>\n
If you do build, there are three routes<\/h2>\n
A B2B channel can also be yours to own<\/h2>\n
Why Magento + Hyv\u00e4<\/h2>\n
The integration is often the real project<\/h2>\n
AI can sit in the solution itself too<\/h2>\n
What it costs<\/h2>\n
How long it takes<\/h2>\n
After go-live<\/h2>\n
Questions we get a lot<\/h2>\n
Read next<\/h2>